Where To Start with Booths and More

Business Products & Services

Ideas for Trade Show Booths that Work It is important to maximize your return of investment on your trade show booth after all the time, effort and money you spent putting it up. Coming up with an original trade show idea and promotional concept can make your booth a must-see stop for trade show visitors. To draw in the crowds, you need to create a new and creative marketing strategy that will make your display area stand head and shoulders above all the others. You can start by going to events related or unrelated to your industry, and recognizing and assessing new marketing ideas. Make your way to an exhibition hall and check what the others have in their exhibits. Look for the booths that attract a consistent crowd and converse with the staff about their methods for drawing attention. So how can you attract booth traffic to where you are?
Finding Similarities Between Services and Life
Your display area should make use of eye-catching graphics and a huge signage to stand out in the exhibition hall. You may want to invest in tall hanging display signs above your booth area so people can locate and find where you are. Hanging signs that have unique forms can likewise solicit people’s attention. Even the flooring can be used as a marketing tool by imprinting big and appealing promotional offers on the carpet or tiles. Make sure the text is facing the aisle so visitors can instantly and conveniently see your message as they walk by.
The Beginner’s Guide to Businesses
Instead of giving away cheap, nondescript promotional items, be different by handing out big-ticket prizes in raffles and fun games related to your industry. Attendees need to sign up for a chance to win the prize, and get a ticket imprinted with information about your company. The sign-ups can be included in your mailing list after the event. Consider hiring trade show attractions for your booth like magicians or entertainers who can incorporate your product information into their acts to drive up sales. How about a professional shoe shine service so your staff can talk to prospects about your company while their shoes are being polished? You can likewise use a wireless charging station in your booth to gather lead information from those charging their mobile phones. People love having their picture taken and you can take advantage of this by having a photographer to shoot their photos in front of your logo. Even after the trade show is finished, the pictures will continuously promote your business as people keep these photos of themselves. In addition, the photos can hike your social media presence as you tag the visitor in the picture and post in on social media channels for his or her many friends to like.