In the business of marketing products online, we all want our site to be the most visited which can only happen when our websites are ranked the highest. It is, therefore, important to use the services of a search engine optimization agency, or we employ experts with such knowledge to set up our sites and ensure they are ranked the highest. The SEO agencies need to apply modern ways of getting data about the customer’s searches and use the data to improve the rank of a particular website among similar websites and hence increase the traffic to the website.
There are several ways that one may apply to view the rank of a site such as manual search of the site in search engines and scrolling to find the position of the site. Using the manual search may prove to be tedious especially for poorly ranked sites hence the need to use software such as Google Rank API. When one has access to the tracking API, they can insert the ranking data using their applications and websites to come up with key performance indicators the customers need.
SEO agencies rely on data they extract from the APIs to determine the efficiency of their marketing strategies. Even companies that market through website also need to use SEO data to evaluate their product and website performance against those of competitors. Generally any party who owns a website will need to view the rank of their sites in different search Engines with the most commonly used being Google.
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An API is a third party code or software where a website or an application can pass parameters and also extract data. When one is interested in finding out the rank of a website they only need to enter the keyword on the particular website into the API and Google ranking API will return the ranking of such a keyword. APIs are useful to search agencies as they try to find the rank of websites and work to improve the rank.
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The first type of an API that one can use to track the rank of a particular website is the Rank tracking API which provides the up-to-date ranking of a specific keyword from a given location. When one wants to know the top results for a search on any search engine for a particular site they can use the SERP APIs. Keyword data API is an easier way of getting statistics about a certain keyword. Competitor API is useful when one is interested in data about a competitor website especially about the visitors to the site. SEO APIs are useful to SEO companies in improving their productivity.